Film Distribution and Marketing

What is meant by the term film distribution?
Film distribution means the process done by the film distributor, on how the movie is made available to watch for audiences.

What does a film distributor do?
A film distributor is what markets the film to the consumers. They are responsible for the way that the film is released, whether it be in cinemas, on DVD or digital download. 

How does reach relate to film distribution?
Reach is getting it out to your audience through a variety of media materials. This is important to film distributors as they want to maximize the advertisement and consumption of their film so use multiple forms of media as different people are appealed to different things. 


What is meant by the marketing plan?
A marketing plan is a sub category of an overall business plan. What it concentrates on is certain tasks and objectives on how to reach out to the public and get the product known. There is deadline on how long the product has to be marketed.

What is meant by the distribution plan?
The distribution plan is like the marketing plan, but it's focus isn't on advertisement, but actually finding supply chains to inject the product into retail and to the consumers.

What is the difference between advertising, publicity and promotion?
Advertisement is marketing that is paid for and will definitely be put of display. What then stems from this is publicity, as the advertisements are seen by more and more people and popularity increases. The good thing about publicity is that it's the public doing all of the work for you, and doesn't cost any more. Promotion is the final part of the puzzle and lasts for a shorter period of time than advertisements. Promotions can be in the form of magazines, newspapers, social media and social networking to name a few and the key idea of promotion is to grab the consumers attention and boost the sales of the product.

Teaser poster/Teaser trailer/Main Poster/Main trailer

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Teaser trailer: http://www.youtube.com/watch?v=vfxpvRRpyzE

Main trailer: http://www.youtube.com/watch?v=E1YbOMDI59k