Who do you think the primary and secondary target audience is for The Woman In Black?
I believe that the primary audience is for people under the age of 25, the majority being teenagers. It is not for a specific gender, and there isn't any specific bias towards a gender in the film, and although Daniel Radcliffe brings all of his Harry Potter fans along, they too, are of a mixed gender. The secondary target audience is for horror film enthusiasts, who enjoy a good jump or two.
How was The Woman In Black marketed? (Think about genres, subgenres, media platforms, target audience, promotions, size of campaign, etc.).
The Woman In Black was heavily marketed by the big star Daniel Radcliffe himself. He wanted to prove that he wasn't just Harry Potter, and could play roles in other movies, outside of Hogwarts. He did many interviews and appeared on big television shows (The Jonathon Ross show) to promote his new blockbuster. To begin with, there was a teaser campaign, that includes a short trailer that doesn't give much of the story line away. They also made competitions that people could enter which would surely generate more interest. Web 2.0 also had a big influence, as Radcliffe did broadcasts on you tube, which is heavily dominated by the younger generation and is easily accessible. There was also merchandise that was released for fans to purchase such as t-shirts and mugs.
Do you think the marketing materials for the film were appropriate? Why?
I think that the marketing materials for the film were risky, but did pay off. The idea to promote the movie on social networking sites like Facebook proved to be very beneficial due to it being heavily populated by teens, which was the prime target audience due to the age certificate being 12 for the film. Also they used Daniel Radcliffe to their advantage, by bringing all of his Harry Potter fans to this film.
How much did 'The Woman In Black' cost to make? and what was the industry impact of The Woman In Black? (box office and trends)
The production budget of The Woman In Black was $17,000,000, which is about £10.5 million in sterling. This was not actually a huge amount, but the film still managed to go global and hold its own against some much larger titles in the market. The impact this film had on the market was that it was a breath of fresh air in the 'ghost' sub-genre of the horror genre. This was because many of them in the past had been similar, with unoriginal plots. Also it was actually one of the biggest selling and most successful English horror titles and that gave in a lot of status in the industry. The presence of Daniel Radcliffe probably had a lot to do with this due to his status in the world of film, and how well he is known all around the world.
What kind of release did the film have? (Big/small? How many cinemas showed the film on release?)
The film had an extremely successful release, stacking up a total of $20,874,072 on the opening weekend in the USA, and £3,153,020 in the UK. The movie was screened a total of 3267 times during that weekend showing the staggering popular demand of this eagerly awaited film.
Why do you think the film was so successful?
The reason I think the film was so successful was because of the main star, Daniel Radcliffe. This is because he is such a well-known actor, and has a huge fan base thanks to the Harry Potter series that everyone has grown up with. Thanks to this massive fan base, whatever Radcliffe decides to star in he is going to bring over many of his fans. Another reason that I believe the film was so successful is because of the extent the producers went to advertise the film on the market. From YouTube to billboards, and interviews to merchandise every aspect of the market was covered to generate interest in the film and get people excited and eager to go and watch.
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