Jeepers Creepers Film Poster Analysis

Jeepers Creepers is an American Horror/mystery film written and directed by Victor Salva in 2001. The movies name comes from the 1938 song “Jeepers Creepers” which is used in the film and has also become iconic to the film.

The main image is of the killer’s figures outline but is in shadow so the identity is hidden. The figure is fairly central and is the darkest tone on the poster causing it to dominate the poster and be eye catching. The outline of the figure makes it clear that they are wearing an old coat and wearing an old hat showing that they are from the past or another place altogether. The weapon is a dated war axe emphasizing the past. They are in a threatening stance that signifies power. The dominant color in the poster is a yellowy green that represents mystery and danger. It gives off a haunting vibe and the moon in the top right signifies that it is in the dead of night. There is an old tree and worn fence in the background highlighting a field and therefore an isolated setting for the movie. There is also a close up of the killers face. It isn't made clear what they are but still shows their unusual features which are enough to make the viewer feel uneasy and wonder. The font used is scruffy and worn, highlighting that it is old and mysterious which fits in with the horror genre nicely. The tagline of the film on this poster is ‘what’s eating you?’ This makes it clear that the killer eats/consumes his victims instead of just murdering them and leaving the body. Also instead of the word ‘who’ which would mean the killer is a cannibal, the word ‘what’s’ is used, highlighting the fact that the murderer is not human. The tagline is also a question, which is very direct to the reader, and makes them wonder and therefore remember it. From what the poster shows I would say the target audience is for sci-fi fans due to the non-human killer and people who like gore due to the consumption of victims hinted at.